Smith Optics Based in Sun Valley, Idaho was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. This invention would revolutionize the powder skiing experience and make Smith Optics a worldwide brand in the years to come. Dr. Smith's design of 1965 inspired the goggles that are in wide use today, with dual-pane lenses and foam vents that prevented fogging, freezing and condensation, allowing skiers greater visibility and access to more extreme terrain. His design became the backbone for Smith Optics.

REI - RECREATIONAL EQUIPMENT INC. is a trusted retailer of outdoor gear and is now the nation's largest consumer co-op, continuing to return the majority of profits to their members through annual member refunds based on their purchases. One of the largest product brands in the outdoor industry, REI Gear and Apparel is REI's own high-quality line of gear and clothing designed and sold by people with an expertise and a passion for outdoor recreation.